All IDFA articles

All IDFA articles idfa IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising idfa According to an analysis of nearly 1 billion iOS non-organic app installs in Q1 2023, 27% have an IDFA — that is, they were attributed by ID

idfa IDFA Changes: Tips for Advertisers & Publishers · Adapt Your Creative Testing Strategy · Extend The Pre-Install Journey · Try App Clips · Invest

idfa IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as